Unexpected Media Coverage and Stock Market Outcomes: Evidence from Chemical Disaster
Mardi | 2009-04-14 B103 Marie-Aude LAGUNA – Audrey LAUDE Using the event-study methodology and multivariate regressions, this paper examinesthe intensity of media coverage, its determinants and its marginal effect on stock returnsfollowing chemical disasters. To do this, we build an original dataset of chemical explosionsthat occurred worldwide from 1990-2005. First, our results show that news coverage increaseswith the social and environmental consequences of the accident. Second, to deal with the factthat news coverage is determined simultaneously with stock returns, we […]