» Mitigating market uncertainty: predictive and non-predictive strategies »
Mardi | 2020-03-03 Salle des thèses 16h-17h20 Graciela KUECHLE Entrepreneurs cope with uncertainty in different ways, from predictive approaches, based on the statistical assessment of contingencies, to non-predictive approaches based on judgment and oriented towards action. In this paper we develop a simple mathematical framework of the process by which entrepreneurs collect information about customers’ preferences under predictive and non-predictive strategies to assess the conditions under which they reduce uncertainty. Whereas predictive approaches offer a relatively economic way of reaching […]